Introducing Heffl—The New All-in-One Powerhouse Built for Agencies

Hello, Community Corp!

On the latest episode of the Taking Initiative Podcast, I sat down with Hadi Azeez, co-founder of the powerful new software, Heffl. This conversation was monumental, as Hadi shared not only his personal journey but also announced a major strategic pivot for the platform that will resonate deeply with anyone running or supporting an agency.

Hadi, a tech enthusiast from India currently based in Dubai, UAE, has a background developing games and 3D content, which ultimately led him to the intense world of startup founding. He describes Heffl not just as a product, but as his "baby," something he thinks about "all the time," emphasizing the profound passion that drives his work.

The Evolution of Heffl: From Field Service to Agencies

Heffl's journey began two years ago by targeting a niche market: field service companies (like cleaning and pest control) in the UAE who were still relying on paper systems and heavy Excel use. The initial platform was successful, acquiring 60+ customers in the region. It was built on a robust platform basis, featuring custom objects, fields, and customizable pipelines, allowing it to easily accommodate different types of users, from accounting firms to marketing agencies.

However, founder insight (bolstered by advice from experienced Y Combinator founders) showed that maintaining focus across too many areas was a major burden and hindered scalability.

This led to the game-changing announcement made right here on the podcast: Heffl is now dedicated to being the "all-in-one tool for agencies". Hadi’s mission is clear: to make agency owners’ lives "10x better" by providing a comprehensive, focused solution.

Why Heffl Is a Game Changer for Your Agency

As members of The Community Corp, you know that operating an agency requires juggling countless tools for sales, project management, and finance. Heffl is designed to consolidate these functions, potentially replacing 5–10 tools you currently use.

Heffl streamlines the entire client lifecycle into a simple, cohesive process:

1. Lead Management: Built-in, customizable CRM is used to manage sales, solving a "huge problem" for service businesses.

2. Contracting & Proposals: Heffl offers a robust alternative to tools like PandaDoc, featuring a rich text editor where you can easily create contracts, proposals, and obtain e-signatures. This feature alone can eliminate the need for software that costs "$20 a month or $50 a month".

3. Project Delivery: Utilizing the customizable Project Management module (where you can even rename "projects" to "work"), you can manage client projects, upload files, and handle client approvals and revisions.

4. Getting Paid: Once a client approves the work, you can convert that directly to an invoice and create a Stripe payment link right inside Heffl.

This streamlined approach promises to save agency owners "hours of your time and money".

A Founder Focused on Value

Hadi and his co-founder are bootstrapped, meaning they have opted not to raise external funds at this time. They are focused on building a profitable company and retaining the control necessary to execute their vision correctly from the start. This approach allows them to commit fully to their core philosophy: "ship fast, experiment fast". Their engineering team focuses on developing the most scalable solutions quickly. Hadi is so committed to user success that, for now, he handles most of the demos and training himself, ensuring retention and minimizing churn.

This level of dedication and focus means that if you are an agency owner, Heffl is being engineered daily to solve your exact pain points.

Don’t miss Part Two of the podcast, where we dive into a full walkthrough of the Heffl platform!

Check out Heffl and Support the Podcast: 🔗 Heffl Affiliate Link: HERE

Connect with Hadi Azeez: Hadi uses his LinkedIn as his professional diary, posting honest insights and updates about Heffl. 🔗 Hadi on LinkedIn: HERE